ACADEMICS » DEGREES & MAJORS » Sports Management

The business of sports

There’s more to sports than playing games. Sports management leaders develop athletes both personally and professionally. With business training, leadership development, and discipleship experience, you will be ready to influence teams and athletes for Christ. The sports management program combines these aspects of business and ministry to prepare you for a role in a sports-oriented organization.

Helping others succeed
You’ve always loved playing and watching sports. You’re competitive, which means you will work hard in anything you do. You are known for your encouraging spirit and you enjoy helping others succeed. A natural leader, you value teamwork and love seeing an event go as planned. 

Combine your love for sports and people. Get the tools you need to make a difference in athletes around the world.

Dr. Bill Higley, Professor, Dean of the School of Global Ministries, Lady Defender Softball Coach

"My prayer for my students is that they would grow to love God and people, and as a result of their BBC experience, be better equipped to serve both." - Dr. William Higley
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- Build and oversee a leadership team.
- Coordinate and lead a sports-oriented organization.
- Utilize marketing and selling strategies.
- Disciple athletes for spiritual growth.

- Biblical philosophies of business management and leadership.
- Ethical awareness unique to a sports-oriented organization.
- A balanced skill set in administration and spiritual direction.
- Effective teaching and discipleship skills.

- 132 credits
- Two internships give you helpful, hands-on field experience. -
- Sports management can be used worldwide, in a variety of ages, cultures, and backgrounds.

- Professional Sports Administrator
- School Athletic Director
- Director or Manager of a recreational ministry
- Athletic Camp Director
- Sports Marketing Director
- Athletic Coach or Manager

- Administration & Organization of Sports Ministry
- Principles of Marketing
- Introduction to Sports Management
- Event & Facilities Management
- Foundations of Ministry Leadership
- Business Ethics
- Biblical Foundations for Sports Ministry
- Business Law

For questions or more information, contact Dr. Bill Higley at